Pop Display Terminology
is examining the ratio of function to cost for a product or service and making adjustments to materials and methods in order to maximize value by preserving function and minimizing cost.
is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer.
is the process of combining methods, skills, materials and forms to devise unique solutions to problems or challenges. “We’ve designed displays meant to be used up against a wall or as ‘endcap merchandiser’ that also double as freestanding or walk-around merchandisers when put back to back in larger stores; counter displays that can be easily mounted to the wall in the event that counter space is limited; displays that knock down to save packaging and freight costs – we design for versatility through creative and value engineering.” Rob Swislow – Creative Lead
is communication and messaging by retailers that informs and advertises availability and desirability of products for sale.
is promoting awareness and sales of products available for purchase in retail environments.
is a marketing strategy used to create customer loyalty to a specific brand through branded designs, communication and messaging.
is the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
is promoting the sale of goods by their presentation in retail outlets.
involve practices that contribute to the sale of products to retail consumers including product design, package design, pricing, POP display design, discounting and timing of product release and sales.
is any and all efforts that are made within a store to attract customers and persuade them to purchase a given product (ex: custom displays and signage, discounts).
involves renting of retail space by a company to sell their product with greater autonomy over visual merchandising, pricing and display decisions within a larger retail store.
is understanding consumer behavior and leveraging this understanding to increase sales of products and build awareness for the brands that make them. POP displays and product package design are intrinsic components of shopper marketing. 70% of brand selection occurs in stores and 68% of buying decisions are unplanned.
The 4 Ps Of Shopper
Marketing are product, price, place, and promotion.
is a visual representation of a retail location’s products and services strategically arranged on shelves, in POP displays, on peghooks, etc. to maximize sales. Planograms serve as an important tool in visual merchandising planning.
is an advertising technique used by companies to subtly promote their products in through appearances in film, television, or other media.
Product Package Design
is the visible outer presence of a product that a consumer buys in a retail environment or receives in the mail and often incorporates graphics, logo, and other expressions of brand.
Big Box Retailer
(aka big box store) is literally a physically large retail establishment, usually part of a chain, ex: Walmart, Target, Menards, Best Buy, etc., where general merchandise as well as specialized goods are sold.